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Isabel has worked in travel, tourism and boutique hotels for the majority of her 20-year career. Her experience spans from Europe to Asia and Australia specialising in sustainable business operations and well-being outcomes within management, strategic planning, teaching and consulting roles. She has worked in travel & tour companies, airlines, industry associations, NGOs, universities, boutique hotels and as a director of her sustainable tourism consultancy in Australia. For the past eight years she worked in Bhutan, implementing a ‘beyond Corporate Social Responsibility’ project, incorporating the principles of Gross National Happiness (GNH) during 2010/11. She is currently undertaking a PhD at the Institute for Sustainable Futures, University of Technology Sydney, and has been an Associate at the Environment and Sustainability Institute at Exeter University between Dec 2015 and March 2015.