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Scaling in Biological and Social Networks - Abstract - Moore

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The Power of Choice in Social Networks

Cristopher Moore, University of New Mexico and the Santa Fe Institute

The "power of choice" is a familiar tool in computer science, where it can be used to distribute jobs over a set of processors in a way which is much more uniform than a random distribution. I will report on some recent work with Raissa D'Souza and Paul Krapivsky, in which have looked at the power of choice in social networks. For instance, consider the following model: there is a growing tree. At each step, a new node is added. It has k contacts chosen randomly from the existing nodes, where k is a constant, and it connects to whichever one is closest to the root. I will show that this results in a distribution of depths given by a differential equation with a traveling-wave solution. Another application is to have a generate a peer-to-peer network with a nearly-uniform degree distribution, where the maximum degree is O(log log n).