Agam Gupta

From Santa Fe Institute Events Wiki

Complex Systems Summer School 2013

Hi! I am a graduate student in information systems management group at the Indian Institute of Management, Calcutta.

I am interested in modelling social and economic interactions and am currently trying to address concentration in e-markets with a focus on sponsored search digital advertising. The current research focuses on how concentration emerges out of the rules of interactions among various advertisers and how various positive feedbacks occur in the system. I wish to uncover these dynamics at look at sponsored search as dynamics of niche construction and niche destruction (the factors responsible for them)that could help us understand and develop a theory on concentration of the medium.